Wine therapy is an ancient therapeutic technique that uses byproducts of grapes and wine to improve the health and beauty of the skin.

Although the rise in popularity of wine therapy is often associated with modern French spas, its roots go back to ancient traditions, in which wine was valued not only for its taste but also for its healing and regenerative properties.

A Journey Through Time: The Origins of Wine Therapy

Grape therapy has its origins in the rich winemaking heritage of the Mediterranean, although it was in France that it was perfected and became an internationally recognized spa experience. Scientists discovered that polyphenols—antioxidants found in grape skins and seeds—have anti-aging and anti-inflammatory properties. This research spurred the development of treatments that use grape extracts, byproducts of wine production, to nourish and revitalize the skin.

Benefits for the Skin and Well-Being

Wine therapy treatments are based on the use of antioxidant-rich extracts, which help protect the skin from free radical damage and reduce the signs of aging. Among the main benefits are:

• Reduction of wrinkles and fine lines: Thanks to their regenerative properties, the components of wine improve the skin’s elasticity and firmness.
• Hydration and Nutrition: The fatty acids and nutrients found in grape extract help improve skin hydration and revitalization.
• Anti-inflammatory properties: Wine therapy helps soothe irritated skin and reduce inflammation, making it ideal for sensitive skin or skin damaged by environmental factors.
• Improved skin tone and radiance: These treatments promote more radiant and even-toned skin, giving it a rejuvenated appearance.

Scientific studies have shown that grape extracts can have a positive impact on skin health, supporting their use in cosmetic treatments and personal care products. Sources such as PubMed offer a wealth of research on the antioxidant and anti-inflammatory potential of these compounds.

Wine Therapy in Cosmetics from the Viver Cooperative

At Cooperativa de Viver, we have harnessed the benefits of grapes to incorporate this valuable ingredient into our line of natural cosmetics. Products such as the eye cream and the body scrub Olea Nature contain grape-derived extracts, providing antioxidant and regenerative properties that enhance the skin’s beauty and health. These formulations not only care for the delicate eye area and the skin’s surface, but also reflect the cooperative’s commitment to innovation and Mediterranean tradition, offering effective and natural beauty solutions.